How RealAtom is simplifying work of commercial mortgage brokers

Yulia Yaani

While the rest of the commercial real estate (CRE) industry is becoming more data-driven and digitized, the commercial loan process remains outdated, unreliable, and slow. With hundreds of emails sent, tens of versions of spreadsheets tweaked, and countless missed or rescheduled calls, it can take several months before a loan is finalized and a project is off the ground. Valuable data becomes buried in emails and spreadsheets and is never centralized for future benefit. 

CRE mortgage brokers all over the country depend on RealAtom because it is the only groundbreaking technology in the industry that puts you, your team and your lenders on the same platform. It eliminates manual processes by capturing relevant data, auto-updating lending criteria and automating workflows. With RealAtom, CRE mortgage brokers finally have a single source of truth for all their transactions and a streamlined process so they can focus on what is important for their business – cultivating client relationships and building larger pipeline. 

To understand how RealAtom can integrate into your workflow and help you outperform the competition, we’ve focused on three core strategies for your business: Simplify your Process, Streamline Information Exchange, and Capture Data

Simplify Your Process

There are only 24 hours in a day, so intelligently using your working hours is of the utmost importance when it comes to building a business and surpassing your goals. Wasted time is wasted money so by utilizing RealAtom’s organizational tools, teams will be able to maximize their productivity. Below is a sample of the tools available to help accomplish these tasks:

  • Create a loan summary: On RealAtom’s platform, you start with creating a concise mini debt memo that serves as your marketing package to engage lenders’ initial interest. The process of creating a basic loan package is straightforward: Your analyst fills out a dynamic “New Loan” form that updates required fields according to the specifics of the loan.
  • Eliminate email overload: Send your loan requests to all appropriate lenders with one click. Answer the same questions or submit documents only once instead of tens of individual emails. Filter your lenders based on loan criteria or use RealAtom’s machine-learning matching algorithm.
  • Control access to loan documents: All loan-related documents can be included in the loan package, keeping all necessary data in one location. To unlock access to the documents, lenders sign an NDA in the cloud. 
  • Delight your clients: Quotes from lenders auto-populate a Quote Matrix minimizing the time-consuming task of manual data entry. Share the Matrix with your clients to expedite intelligent decision-making.

Streamline Information Exchanges

One thing is when you communicate and send documents over emails and calls. A totally new game is when various parties involved in a loan transaction have interoperability and are able to communicate with each other and share data. RealAtom offers a set of important tools that ensure everyone who needs to be in the loop – both internal and external – are up-to-date with all deals on the table. 

  • Work as a team: Each team member has different responsibilities to ensure a deal is completed properly, so admins are able to assign the appropriate permissions to each user. You’ll maintain strong communication with your team members, ensuring nothing gets lost throughout the deal process.
  • Get on the same page with lenders (literally): Lenders love the efficiency and organization when you invite them to review all your loans through the platform. Securely upload your lender contacts into Lender Directory and the platform will do the on-boarding. Keep track of all of your communications, historical activity and lender activity. 
  • Keep lenders in the loop: Lenders have their own private dashboards to manage your loan requests. Every side of your deal is seamlessly connected, ensuring the entire process runs efficiently. No more manual entry of lenders’ contact information or lending criteria. Lenders do it for you.

Capture Data

Data-driven decisions are at the core of RealAtom’s mission of simplifying the way CRE loans are originated and closed. Centralize the analytics behind any deal you worked on in order to make smarter choices with future deals. Stay on top of each loan status as well as lender and team activity, anywhere, any time, with real-time reporting. Tracking your pipeline and team activities with intelligent organization is the key to building your business quickly. 

  • Real-time data: RealAtom’s Dashboard is the command center of every transaction in your pipeline. Here, team members can see real-time data and analytics for deals currently in progress and be informed on which actions need to be taken to move them forward. 
  • Pipeline status report: Whether you are an analyst or a team leader, you want to know the status of every transaction in your pipeline. The Pipeline Status Report is an essential tool for every team within a financial brokerage organization. Real-time reporting proactively notifies you of red flags that can delay your loan at any phase, such as unsubmitted documents, quotes that haven’t been issued, and more.
  • Prioritizing lenders: Don’t just track your deals – track your lenders! With the Lender Activity tool, you can see which lenders in your directory are viewing and responding to your loans, how often they are active, and get quantitative data to help you make informed decisions.

As the commercial real estate industry continues to take advantage of new technology, process efficiency and data centralization for CRE mortgage brokers are no longer nice-to-haves, they are necessities. Join other successful CRE leaders around the country who use our platform to simplify their loan process, become more efficient, and close more deals. And don’t forget about the free perks we offer, including access to a dedicated marketing team and Capital Market experts to help move deals faster. Set up a demo with our team today to learn more about our tools and how they can change the way you do business by clicking here

RealAtom is the most powerful platform for the CRE lending industry built specifically for CRE mortgage brokers and lenders. We help CRE financial professionals simplify the manual process, organize relationships with all parties involved in the loan process, and capture the data that flows through all communications. Our mission is to give brokers the ability to effectively manage multiple loan requests and lender relationships, helping them to work smarter and close more deals.

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